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What You Do Is Not About You

As you begin the process of creating a personal brand you will find so many tips, tricks, and advice coming from all different directions. I could spend time in this article teaching you about marketing and design appeal because I have a background in marketing and graphic design. Here is this issue, it doesn’t matter how or what you do when it comes to branding yourself unless you remember one very important thing: RELATIONSHIPS.

The basis of your entire work/brand should be founded on building a relationship with others. It doesn’t matter how well dressed you are, what you know, what you have to offer, what good stuff you do, how nice your website is, your lifestyle adventures, etc. People want sincerity, transparency, genuine concern, love, honesty, loyalty, integrity, positivity, and value. All those things are part of building a solid, genuine relationship. How far you want your brand to go will ultimately be about who you are on the inside and your service to others.

If by now, you haven’t figured out that taking the next step in the journey of building your empire requires selflessness and that what you do is not about you, then you may want to consider taking a step back for a moment to reflect on your reason and purpose. Don’t get me wrong, there is always a part of what we do that is for ourselves. That is okay if it is not out of evil motive or done for our personal glory or attention. Colossians 3:17 says “And whatsoever ye do in word or deed, do all in the name of the Lord Jesus, giving thanks to God and the Father by him.” The essence of what we do should always be about being a blessing not just receiving a blessing. I once heard a preacher say, “The entire purpose of our life is to serve God and serve others. If we get that out of order, then everything in life will be out of order.”

There are several ways that you can build relationships with other people. Most of you know the easiest one…say hello! Sometimes a simple hello will bring light to a person’s dark day. You can say hello to someone you pass while out and about, or by sending a simple little message that says, “Hello. Hope you are having a great day!” Building a relationship can also be done by offering a helping hand. It doesn’t always have to be a monetary help. Something as simple as offering to pray for them will make a world of difference for someone. Another way to build relationships is by offering something of value. Social media is so cluttered with politics, negativity, or whatever else you can imagine. Most people, believe it or not, are tired of seeing it. Give them something of the exact opposite. Give them positivity, laughter, fun, encouragement, a lesson, or anything that will not only add value to their life but possibly the lives of those around them. Even if you only reach the heart of one person just remember “A seed planted in one heart can change the life of a million others.”

As you prepare your game plan, whether you are in the beginning stages or almost ready to launch yourself to the world, always remember that without others, what you do serves no actual purpose. You may rise to the top but if you don’t have anyone with you, it will be awfully lonely up there.


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